Professional Certificate Program In Marketing And Sales Management (Batch-12)

Kick-start your journey with this program in marketing and sales management. It will assist you by providing directions to a new career orientation and also help you develop new marketing foundations with a strong base in the area of sales management. The frequency of classes is on every sunday from 9:30 AM to 12:30 PM IST

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  • Live+Online

    Format

  • Apr 7, 2024

    Program Start Date 

  • 12 Months

    Duration

Program Overview

Key Highlights

  • Certificate of Completion

  • Practical Learning Experience

  • 2 day In-Campus immersion

  • Benefits from Peer Learning

  • Executive alumni status

  • Customer Relationship

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline.

    Diploma Holders (10+3) will be considered on a case-to-case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme.

    For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.

    Work Experience - Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprise in a managerial position

  • Top skills you will learn 

    • Marketing Management
    • Analytical Skills
    • Decision-making
    • Sales management

  • Best suited for

    • Marketing & Sales Executives
    • Working Professionals
    • Marketing & Sales Manager 

Professional Certificate Program In Marketing And Sales Management

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Hear it from the Students!

Gourav choudhari Gourav choudhari

Gourav Choudhari

" upGrad and MICA not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike over 100%. The animations that were used can be improved further to enhance the learning experience."

Account Executive - > Marketing Lead - Content & Communications
Schedule a call with other alumni
Prashanth hiremath Prashanth hiremath

Prashant Hiremath

" The experience was great as the course modules were designed to match the current market requirements. The knowledge and deep insights from the course helped me gain confidence and become more approachable during interviews. This is how I bagged a Senior Manager Role in a reputed company."  

Account Manager -> Senior Digital Marketing Manager
Schedule a call with other alumni

Meet your Instructors

World-class faculty from the renowned institute-IIM Kozhikode

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Dr. M. Geetha

Dr. M. Geetha is a Professor in Marketing Management area at the Indian Institute of Management Kozhikode. She obtained her Ph.D. in Marketing from Indian Institute of Technology Madras. Her research and teaching interests include Consumer Behavior, Retailing and Branding. She has published in major international journals like European Journal of Marketing, Journal of Retailing and Consumer Services, Tourism Management etc.

Professor, IIM Kozhikode
Dr. Sreejesh S. Dr. Sreejesh S.

Dr. Sreejesh S.

Dr. Sreejesh S is currently working as an Associate Professor in the Marketing Management Area at Indian Institute of Management Kozhikode. His main research interests include brand management, services marketing, online marketing & advertising. His publications have appeared in the leading journals of marketing, such as European Journal of Marketing, Industrial Marketing Management, Computers in Human Behaviour, Journal of Travel and Tourism Marketing, Marketing Intelligence and Planning, International Journal of Contemporary Hospitality Management, Internet Research, etc. In addition to the chapter contributions in books and case study developments, he has also authored books of international repute with Pearson India and Springer International.

Associate Professor, IIM Kozhikode

Syllabus Overview

Best-in-class content by leading faculty and industry leaders

  • Role of Marketing Research for Better Marketing and Sales Decision-Making
  • Marketing and Sales Analytics
  • Data-driven Insights in Marketing and Sales
  • Marketing Mix Modeling
  • Developing Marketing and Sales Dashboard
  • Sales Forecasting and Models
  • Product Analytics
  • Understanding the Marketing Potential through Data
  • Product Potentiality and Feasibility Analysis
  • Customer Analytics for Better Marketing and Sales
  • Developing Branding Strategies and Plans
  • Digital Marketing Analytics
  • Marketing Strategy
  • Emerging Trends in Understanding Consumers
  • Customer Relationship Management
  • Customer Experience Management
  • Selling
  • Sales Force Management
  • Sales Force Compensation
  • Sales Territory
  • Key Account Management
  • Negotiation and Influencing
  • Design Thinking

Admission Process

Please find below the detailed steps to be followed as a part of the admission process. 

  • Step 1: Submit your Application

  • Step 2: Get Shortlisted and receive the offer letter

  • Step 3: Block your Seat with INR 15000/-

Talk to our counselor for further details. 

Program Fee

Indian Participants- INR 1,65,000 + GST

International Participants- USD 3,300

What's included in the price

Features & Benefits

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    Best in class curriculum and content designed by top faculty from Michigan State University.

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    Career Assistance

    Get career assistance for easy understanding of real-world dynamics
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    Dedicated Student Support

    Student Support is available 7 days a week, 24*7.

  • Live Session by Industry Experts

    Interact with Industry Experts for any queries

  • Enjoy the benefits of the upGrad advantage only with the "Global Master Certificate in Business Analytics''

    Best in class curriculum and content designed by top faculty from Michigan State University.

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